HVAC SEO & Digital Growth for a Home Services Brand
We partnered with CoolAir HVAC, a 14-city heating and cooling company, to rebuild their site, win local search, and turn organic and paid channels into a predictable engine for high-intent service bookings.
- Industry
- Home Services
- Services
- SEO, Content, Ads
- Timeline
- 6 Months
1.Business Overview
CoolAir HVAC is a residential and light-commercial heating and cooling company serving 14 cities across three states. Like most home-services brands, the bulk of their revenue depends on high-intent local searches — "AC repair near me", "furnace replacement cost", and emergency calls that spike during peak summer and winter.
When they came to us, almost all of that demand was being captured by national lead aggregators and two larger local competitors. CoolAir's own site sat on page three or lower for most service terms, loaded in over eight seconds on mobile, and converted only a small fraction of the traffic it did attract.
We ran the engagement around Google's E-E-A-T principles and one guiding question: when someone in their service area needs HVAC help right now, does CoolAir show up first, load instantly, and make it effortless to book? Every technical, content, and paid decision laddered up to that.
2.Core Products & Services
Technical SEO & Website Rebuild
We rebuilt the WordPress site on a clean, fast theme, fixed crawl and indexation issues, added service and FAQ schema, and brought all Core Web Vitals into the green — cutting mobile load time from 8.4s to 1.9s.
Local SEO & Location Pages
We optimized the Google Business Profiles, built a templated city-and-service page system targeting each market, and standardized NAP citations and reviews to dominate the local map pack.
Content & Topical Authority
We mapped the full HVAC topic landscape into pillars and clusters — buying guides, cost breakdowns, and seasonal maintenance content — interlinked to build lasting authority around every core service.
Full-Funnel Google Ads & LSAs
We restructured wasteful broad campaigns into tightly themed Search and Local Services Ads, added call tracking, and optimized to booked jobs rather than raw clicks to drive cost-per-lead down.
3.The Challenge
4.Our Approach
5.Results & Impact
Organic Traffic
Keywords in Top 10
Return on Ad Spend
Cost Per Lead
Performance Score
Within six months we went from invisible to the first name people see when they search for HVAC help in our cities. Organic and paid leads now drive the majority of our bookings, and our cost per lead is the lowest it has ever been.
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